Our Story
Catnip made with care. Built on truth, trust, and a serious commitment to quality.
The Origin
It started with a terrifying realization. A devoted cat parent, deeply familiar with cannabis culture, noticed a silent but growing danger. People were unknowingly exposing their cats to marijuana and THC, completely unaware of the severe risks. There was no warning label, no education, and virtually no one talking about it to protect them.
That single moment of fear turned into an obsession. Digging deeper into the pet industry revealed a second broken promise. The very catnip being sold to soothe and entertain our pets was filled with brittle stems, dust, and cheap fillers. The market had forgotten who they were serving. Pinchnip was forged from the ground up to change everything. We built a brand to protect your cat with uncompromising education and to deliver a level of raw, potent quality they actually deserve.
Our Mission
To produce carefully selected catnip while raising awareness about risks that threaten cats. We stand against harmful substances and unsafe practices, educating cat parents to make informed choices and encouraging the industry to treat safety seriously.
Our Vision
A world where cat parents are informed, confident, and empowered. A future where the pet industry holds itself to higher standards of honesty, and catnip is treated not just as a toy, but as an essential part of a cat's wellbeing—grown and delivered with the same seriousness as products for people.
Our Values
Transparency
Clear, open communication about the sourcing, handling, and quality checks we can document—along with practical safety information for cat parents.
Quality
We don't settle. From selecting growers to final packaging, our process is designed to preserve aroma and freshness.
Responsibility
We put cats first. Always. We advocate for their safety, stand against careless industry practices, and empower parents with the truth.